Amarone Masterclass
An exclusive journey to discover the king of Veneto wines
Become an Amarone Expert
We've created the first comprehensive masterclass on Amarone della Valpolicella, collaborating with historic producers and renowned sommeliers to offer you an unprecedented educational experience.
Book now with the special pre-launch price and receive all materials from May 5th.
The history of Amarone
The legend of Amarone
Amarone was born from a fortunate "mistake." In the 1930s, a cellar worker in Valpolicella forgot a barrel of Recioto (traditional sweet wine) during fermentation.
When the barrel was finally rediscovered, all the sugar had transformed into alcohol, creating a completely dry but incredibly powerful and complex wine. Tasting this "wrong" wine, the cellar master exclaimed: "This isn't bitter, it's an amarone!"
From that moment, Amarone was born: a wine that defies conventions, produced with dried grapes like a sweet wine, but fermented until completely dry.
Only in 1990 did Amarone receive DOC recognition, and in 2010 it was elevated to DOCG status, definitively consecrating its position among Italy's great wines.
Discover the special offerChoose the path that suits you best
If you are a premium customer, use the code premiumamarone at the checkout and the entire Amarone Essentials experience will be deducted from your account.
AMARONE ESSENTIALS
✅ Complete Amarone mini video course
✅Exclusive e-book "The Secrets of Amarone"
✅Interactive self-assessment quizzes
✅Certificate of completion
BONUS: 10% discount on Classic order
Price: 49 € 29€
Save: 20 €
AMARONE EXPERIENCE
✅ All content from the "Amarone Essentials Mini Course"
✅ 1 premium selected Amarone bottle
✅ Guided video tasting of the included Amarone
✅ Exclusive interview with the producer
✅ Professional course slides
✅ 3 months free premium membership
BONUS: 10% discount on your next premium order
Price: 129 € 89 €
Save: 40 €
AMARONE MASTER COLLECTION
✅ All content from the "Amarone Experience"
✅ 2 premium selected Amarone bottles
✅ Guided video tasting of the included Amarone
✅ Exclusive interview with the producer
✅ Professional course slides
✅ 6 months free premium membership
BONUS: 10% discount on your next premium order
Price: 199 € 149 €
Save: 50 €
Frequently Asked Questions
When will I receive the course contents and bottles?
All digital content and Amarone bottles will be available and shipped starting May 5, 2025, the official launch date. By purchasing now, you lock in the pre-launch discounted price and will be among the first to receive all the material.
How long will I have access to the content?
You will receive a link to access the content, which will remain available for an unlimited period. You can review the lessons whenever you want, deepening the content and tasting at your own pace.
What type of Amarone will I receive with the Experience and Master Collection packages?
If you buy the package that includes the wines, we will send you the selection of wines directly to your home and they will be Amarones worth €35/40 each.
How does the included membership work?
If you purchase packages that include free membership for a period of time, you will be able to benefit from the premium service for free for that period of time. If you are already a premium customer, we will add it when your current membership expires.